Mr. AR Rahman said, “I always believe that technology is very important in the world of music. RahmanIshq stands testimony to this and is a concept dedicated to spreading awareness of how technology needs to blend seamlessly with music for optimum output. It is wonderful to partner with such an innovative brand for my first road tour. Thank you for all the support extended.” Celkon AR45 is the first phone in the RahmanIshq series and comes with a 4.3 Inch Display whose resolution has not been specified. This phone supports Dual SIM dual Standby functionality and runs on Android 4.2.2 jelly bean operating system. This Phone is powered by a 1.2 GHz dual core processor based on Cortex A7 architecture. The RAM capacity has not been specified but is expected to be around 512 MB. The Internal storage is 4 GB and can be extended to 32 GB using a microSD card. A primary Auto Focus camera of 5 MP with smile detector is present in this phone which is standard in this price range phones. The battery capacity has again not been specified yet. Connectivity features include 3G, WiFi, Bluetooth 4.0, 3.5 mm audio jack and GPS. The phone comes with an added feature “Shake and Transfer”whereby you can transfer data just by shaking the phone. This phone will come preloaded with A.R. Rahman songs and the launch event also marks the commencement of a music world tour by the legend after 20 years. This phone will also feature Customized Celkon music player and trendy headsets to further justify the Music phone tag. This phone will be available for Rs. 7,999 starting from October 2013.