India has now become the third largest Smartphone market after China and USA and the online accessibility has increased by 74 percent with over 54 million viewers. With such large scale viewership many corporations are eyeing to tap this audience and penetrate their reach through the masses. Limelight offers such organizations a platform to generate revenue, drive content consumption and establish interaction with the consumers. Punjab Kesari Media Group is amongst the first few to take advantage of these services. “We used to serve five million page views per month and were held back by slow delivery speeds since all of our content was being served from India. After we implemented Limelight Orchestrate, our page views increased to 20 million page views per month,” said Abhijay Chopra, Director, Punjab Kesari Group. “Since using Limelight’s services, our site traffic has grown by 30% month by month, and our number of video views has increased exponentially.” Andy Clark, Limelight’s group vice president of APAC said, “India is an increasingly growing market for us. There is a high demand for services that improve the quality and presence of data across networks, as well as a real need to reduce the latency issues that have plagued businesses here for years. With the addition of our Orchestrate platform we will empower companies to better engage with their digital audiences and monetize their digital assets. Overall, we’re excited about the growth potential and expanding our presence to these key markets in India.” Andy Clark, Limelight’s group vice president of APAC said, “India is an increasingly growing market for us. There is a high demand for services that improve the quality and presence of data across networks, as well as a real need to reduce the latency issues that have plagued businesses here for years. With the addition of our Orchestrate platform we will empower companies to better engage with their digital audiences and monetize their digital assets. Overall, we’re excited about the growth potential and expanding our presence to these key markets in India.” With the fast growing enormous digital audience in India, services from Limelight will be of great utility to various small scale and medium scale manufacturers who can now easily penetrate the consumer market and expand their reach many folds.
